27/01/2021 0 Comments
Vehicle Lettering: The Do's and Don'ts
As a business owner, you're always looking for the best ways to brand and advertise your company. You might have custom signs in front of your business or awnings displaying your brand name. Have you thought about taking your advertising to the streets, though? Vinyl car lettering is a great way to make your vehicle a mobile advertisement for your business. The average Canadian spends 380 hours a year behind the wheel, much of which is spent commuting. In fact, 15.4 million Canadians commute to work every single day.
Keep reading to learn the dos and don'ts of vehicle lettering in Grande Prairie.
Do: Use a Simple and Clear Font
The font is an essential thing to consider when choosing custom vinyl lettering for cars. While fancy or novelty fonts are fun ways to express yourself, you may want to reconsider. Unique fonts may look great on paper, but they aren't always legible close-up or from a distance. You only have a few seconds to make an impression on potential customers. Ensure they're able to read the message you're trying to get across with an easy to read font.
Don't: Overload With Graphics
You know to choose a simple font when picking your company vehicle lettering. The same rule applies to the graphics you'll be displaying. A vehicle that's too loud in design may be unappealing to potential customers. If the vehicle is overloaded, pedestrians and motorists won't know where to look. They won't get several minutes to inspect every inch of your car to get the gist of what your company offers.
Remember, the simpler, the better.
Do: Remember Your Vehicle is Three Dimensional
When choosing the design for your vehicle, remember that it's three dimensional. Pedestrians and motorists may only see one side of your vehicle at a time. If you're choosing to wrap an image around your car, take this into account.Don't forget that vehicles come in different shapes and sizes. Consider where the windows, bumpers, or rails are on the car you're covering. You don't want crucial information to be cut off or displayed funny because
You should also consider where you're displaying critical contact information. To have your vehicle double as an advertising platform, a contact number, business name, or website should be on all sides.
Don't: Use Poor Quality Graphics
Your vinyl vehicle lettering and graphics provide a vital first impression of your business. Avoid using graphics that are low in quality. A pixelated image tells potential customers you don't pay close attention to detail. Choose the highest quality images if you're adding graphics to your vehicle. We recommend using professional photographs as they'll be the clearest when blown up.
Leave Vehicle Lettering in Grande Prairie to the Pros
If you're planning on taking your advertising mobile, you need the best vehicle lettering in Grand Prairie.
Here at Prairie Signs (2000) Ltd, we can help you increase brand awareness and enhance your business image. Contact us today to find out how we can help you reach more potential customers.